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Thursday May 17, 2012
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- Twitter hits 10m UK users, 80% use mobile - eConsultantcy - Content Marketing (2 days ago) - As reported by The Guardian, 10m of those users are in the UK. That's good enough to make the UK Twitter's fourth largest audience behind the US, Brazil and Japan, and explains why the company has a 30 person strong office in London.Although Twitter's userbase can't compete with Facebook's, the...
- Facebook's vulnerability could make it the most interesting IPO ever - eConsultantcy - Content Marketing (2 days ago) - When Facebook goes public on Friday, it will be selling 50.6m shares more than it originally planned to, and at $34 to $38 per share, the company's stock will debut in a higher-than-anticipated price range.All told, Facebook could raise nearly $15bn in its offering and hit the much-talked-about $100bn IPO...
- Demand for digital marketing freelancers soars: trends - eConsultancy - Affiliate Marketing (2 days ago) - UK marketers are using digital marketing freelancers more than other countries. In March 2011, the UK became the second biggest hirer of digital marketing talent, up from fourth in March 2011, just behind the US. The UK is also the fifth biggest country when it comes to supplying digital marketing freelancers.Video...
- Start your content strategy with an audit - eConsultantcy - Content Marketing (2 days ago) - Doing a content audit means putting together a complete picture of your existing content: what content you have, and what state it’s in. It’s an incredibly useful exercise for any business that has existing content. That is, any business that’s not brand new.What do I get from a content audit?To...
- Apple to move away from Google Maps in iOS: report - eConsultantcy - Content Marketing (6 days ago) - That, however, is apparently about to change according to a report from 9to5Mac. 9to5Mac's "trusted sources" say that Apple's in-house replacement for Google Maps will be "fairly similar" to the Google Maps-driven application currently in iOS, "but it is described as a much cleaner, faster, and more reliable experience."To build...
- Facebook testing paid status update highlights - eConsultantcy - Content Marketing (6 days ago) - TechCrunch's Josh Constine explains:Highlighted posts may appear higher in the news feed, stay visible for longer, and appear to more friends and subscribers. However, they’re not colored differently to make them stand out. And to be clear, this is not like Twitter’s Promoted Tweets which is designed for businesses. Facebook...
- Harry Potter is coming to Amazon, the Kindle - eConsultantcy - Content Marketing (7 days ago) - When Rowling decided to bring Harry Potter to the digital world, she was able to do something most authors don't have the clout to do: cut out the middlemen and go directly to the customer.The launch of her Pottermore venture was big news for a variety of reasons, not the...
- Google+ brand pages seeing adoption, engagement growth: report - eConsultantcy - Content Marketing (Wednesday, 9 May) - While it remains to be seen whether those brands that joined the Google+ bandwagon early will be rewarded with ROI, there is some promising news according to social media analytics provider Simply Measured.It looked at the Interbrand Top 100 brands that are present on Google+ and found that, six months...
- How to survive the transition to digital direct response - eConsultancy - Affiliate Marketing (Tuesday, 8 May) - "Well, we didn't get nearly the number of leads we wanted to from our LinkedIn Group this quarter but at least we got some good branding out of it."Sound familiar? You could replace the words LinkedIn Group with trade show booth and you get my point. Branding is not enough...
- Facebook changes send social reader apps into a nosedive - eConsultantcy - Content Marketing (Tuesday, 8 May) - Such apps, which take advantage of Facebook's "frictionless" sharing functionality, quickly became a hit with news organizations like the Guardian. And for good reason: with some 900m users and counting, Facebook is a potentially lucrative source of traffic.But just as Facebook recently reminded brands that their fans aren't really their...
